Why You Should Repave Your Apartment Parking Lot

As a property manager, you know how important it is to both make a great first impression and keep your tenants happy (so they continue to choose renting at your apartment complex).

When it comes to property management, you need to remember that the first impression starts when people drive by your building or turn in your driveway. Fortunately, we have a simple way to impress prospective tenants, while keeping current residents happy – a beautifully-paved parking lot.

A smooth lot with fresh sealcoat and bright striping creates an outstanding impression and garners positive attention, which is exactly what you want!

With that in mind, let’s take a closer look at these two big reasons why you should repave your apartment complex’s parking lot:

1. Attract New Tenants. We all make snap judgements when viewing properties. Sometimes, that judgment leads us to look at other places, which is not good in the property rental business! Take care of, and making improvements to, the exterior of your apartment complex gets you noticed the right way. Of course, the exterior certainly includes your parking lot.

Curb appeal is a major factor when people decide where to live. If you want potential tenants to choose your apartment complex over someone else’s, you need every advantage possible. Additionally, maintaining your property will increase the likelihood neighbors recommend your apartment to friends or family who are looking for somewhere to rent.

2. Keep Your Current Tenants Happy. If you want current tenants to keep leasing, you need to make sure you’re regularly maintaining the property. People want to come home to a nice-looking place. When they are pulling into the complex, the first thing they see is the parking lot. Given the choice between a rundown, weathered lot and one with a fresh, dark sealcoat and clean striping, people are generally going to opt for the latter!

Beyond aesthetic appeal, though, safety is also important. Repaving your parking lot is a great way to reduce trip and fall hazards. It also reduces tenants’ worries about their vehicles being damaged by potholes or cracks in the asphalt.

When it comes to pavement options, asphalt is the best choice for paving your apartment complex’s lot. It’s quick to install and cost effective. Asphalt leads to less construction inconvenience for your tenants, which is an important consideration. It also makes sense because of our Michigan weather (asphalt is flexible and can better tolerate freeze-thaw cycles than can concrete). The black color even contributes to faster snow melting, which makes plowing quicker and easier.

Now, there are certainly other reasons to repave your apartment complex parking lot—increase property value, receive outstanding return on investment, etc.—but your business relies on drawing in new tenants and keeping existing ones happy. A newly repaved lot goes a long way in achieving both of those objectives!

For more information on the comprehensive paving services we offer, or to request a FREE estimate, simply give us a call at 1-800-BLACKTOP (or 616-772-2559). We can take care of any asphalt needs you have (without ever selling you on any you don’t need)!